Ford Fathom Electric Pickup Starts at $28,350 with Crossover Interior Space

Ford has officially named its forthcoming compact electric pickup the Fathom, attaching a base price of $28,350 alongside a $1,595 delivery charge. The pricing places the new EV directly into the budget-conscious light-truck arena while offering a complete, modern vehicle package straight from the factory.

Dimensionally, the Fathom mirrors the footprint of the Ford Maverick on the outside, but its streamlined aerodynamic shaping and electric platform allow for significantly greater cabin space than a Toyota RAV4. Designed around daily utility, the four-door configuration offers Ford’s BlueCruise hands-free driver assistance as an option, alongside bidirectional charging capabilities that allow the truck to power external equipment or supply backup energy.

The sub-$30,000 MSRP gives Ford a strong counterpunch against ultra-budget entries like the Slate Auto Blank Slate pickup. While the Blank Slate comes in a few thousand dollars cheaper in its baseline form, that entry level forces buyers to accept manual window winders and rear seats that must be installed by the owner. By contrast, the Fathom arrives fully assembled as a usable primary vehicle for buyers who want zero-emission utility without medieval compromises.