Reto Launches Budget-Friendly Kodak EC35 Reusable Film Camera for $35

Reto has expanded its lineup of licensed Kodak analog cameras with the release of the Kodak EC35, an affordable, reusable 35mm point-and-shoot film camera priced at $35. Designed to lower the barrier to entry for beginners, the new camera offers a simple, mechanical alternative to both expensive vintage gear and wasteful single-use disposables.

The camera features a 25mm lens with a fixed f/10 aperture and a shutter speed locked at 1/100 of a second. For low-light situations, it includes a built-in flash powered by a single AA battery. A key design element of the pocket-sized device is its sliding cover, which protects the lens and doubles as a physical shutter lock to prevent accidental exposures when stored in a bag or pocket.

Reto is offering the camera in seven distinct color options: Midnight Black, Vanilla White, Butter Yellow, Lavender, Powder Blue, Blush Pink, and Avocado. Consumers can purchase the device on its own or opt for a $45 bundle that includes a roll of Kodak Ultramax 400 film.

The launch of the Kodak EC35 comes amid a sustained resurgence in analog photography, driven largely by younger generations seeking a tactile break from digital screens. While single-use cameras have traditionally introduced beginners to the hobby, reusable plastic cameras have gained traction as a more environmentally friendly option. Unlike disposables, which are often discarded after a single development cycle, reusable models allow users to continuously reload fresh rolls of film.

In terms of pricing, the new model sits at the bottom of Reto’s licensed Kodak lineup. It is significantly cheaper than the $100 Kodak Snapic A1 and the $50 EKTAR H35 half-frame camera, which was released a few years ago to help photographers stretch their film budgets during recent supply shortages.

The production of these cameras relies heavily on brand licensing agreements. While the iconic Eastman Kodak Company remains a major manufacturer of professional film stocks, many of the low-cost analog cameras bearing its name are designed and manufactured by third-party partners like Reto. This business model allows legacy brands to leverage their historic intellectual property while meeting the modern demand for retro consumer electronics.