Samsung to Unveil Galaxy Z Fold 8 and New Wearables at London Unpacked Event
The South Korean tech giant is expected to reveal three new foldable devices and two smartwatches at its high-profile European showcase.
Samsung is preparing to launch its highly anticipated next-generation foldable devices and wearable technology at its global Galaxy Unpacked event in London. The showcase, scheduled to begin at 2:00 PM local time (9:00 AM ET), is expected to feature three new foldable smartphones—headlined by the Galaxy Z Fold 8 and Galaxy Z Flip 8—alongside two new smartwatches.
The event marks a critical moment for the South Korean electronics giant as it seeks to maintain its leadership in the increasingly competitive flexible display market. Industry analysts expect the new devices to showcase significant design refinements and deeper integration of artificial intelligence features.
Samsung pioneered the modern foldable smartphone market with the release of the original Galaxy Fold in 2019. Since then, the company has faced intensifying competition from global rivals. Competitors like Google, with its Pixel Fold lineup, and various Chinese manufacturers have challenged Samsung’s dominance in the premium hardware segment by introducing thinner designs and competitive pricing.
The upcoming eighth-generation foldables are anticipated to focus heavily on software refinement, particularly the expansion of Samsung mobile AI capabilities, which have become a cornerstone of the brand’s product ecosystem. Hardware expectations point to thinner profiles, improved hinge durability, and reduced display creases on both the Galaxy Z Fold 8 and Galaxy Z Flip 8.
Alongside the foldable smartphones, the introduction of two new smartwatches highlights Samsung’s ongoing efforts to capture a larger share of the health and fitness wearable market, currently led by the Apple Watch. The new wearables are expected to offer advanced biometric tracking and improved battery life.
Hosting the event in London underscores Samsung’s strategy of rotating its high-profile Galaxy Unpacked keynotes across major global metropolitan centers. Previous events have been held in cities such as Seoul, Paris, and San Jose, allowing the company to maximize international media coverage and engage directly with diverse consumer markets.
