Maserati Not Being Sold: What Stellantis Plan Actually Means

Stellantis CEO Antonio Filosa told Bloomberg the Maserati brand is not for sale, ending another round of speculation about a Chinese acquisition or a breakup of the group’s North American and European operations. His answer was a flat “not at all.”

That response does little to change the numbers. Maserati sold just 7,900 cars last year. Stellantis itself reported losses in 2025. The luxury brand’s margin pressure and shrinking volumes make the conversation about its survival repeat every few months.

What has changed is the machinery around it. Stellantis is in talks for a strategic partnership with Huawei and JAC Motors focused on Maserati, adding to existing arrangements with Leapmotor and Dongfeng Motors. The point is not to hand over the brand but to pull Chinese software and electric-vehicle capability into Maserati’s product plan.

On products, AutoExpress reports a new electric Levante and a shooting-brake variant are coming. Management has also said it wants to re-enter the luxury sedan segment, with a vehicle already in development.

Those launches could matter more than any ownership debate. Maserati’s recent decline mirrors a wider European luxury-carmaker struggle as buyers shift toward Chinese EVs that undercut on price and lead on digital features.

The turnaround timeline is the real question. Electric conversions and software partnerships take years. Sales of 7,900 vehicles a year leaves little room for error.