Turathna Heritage Exhibition Extended Amidst Overwhelming Public Interest

Basil Rahmi, CEO of the Micro, Small and Medium Enterprises Development Agency (MSMEDA), extended the second phase of the Turathna exhibition. The extension covers Friday and Saturday. The exhibition, featuring handicrafts and heritage products, takes place at City Stars, Nasr City. This decision followed significant public turnout.

Rahmi explained the extension. It resulted from cooperation and coordination with City Stars, Nasr City. This aims to maximize benefits for participating artisans. They will capitalize on public attendance during the weekend holidays.

Rahmi praised Mohamed Abu El Yazid. Mr. Abu El Yazid serves as Managing Director and CEO of City Stars for Management and Real Estate Consulting. Rahmi acknowledged his significant cooperation in executing this exhibition.

He confirmed future plans. These plans involve greater contributions from major financial and commercial institutions. The goal is to advance the sector. This also includes supporting handicraft and heritage projects.

The exhibition achieved significant success. It launched in two phases, running from December 1 to December 18. A total of 240 exhibitors participated. Thousands of visitors attended, including Egyptians and tourists. They showed interest in the unique handmade heritage products.

Rahmi affirmed MSMEDA’s commitment to directives from Prime Minister Mostafa Madbouly. Dr. Madbouly also chairs MSMEDA’s board. These directives ensure comprehensive support for handicraft and heritage artisans. This particularly targets project owners and production clusters in Upper Egypt, border governorates, and Sinai. These regions require support, development, and marketing services most. The agency prioritizes this sector with increased support. This aims to preserve skilled labor. It also enhances opportunities to promote authentic Egyptian identity and cultural diversity. Support includes product development training. It also provides necessary funding to improve productivity. Artisans participate in various exhibitions. New marketing outlets open for them. Handicraft products are promoted both domestically and internationally. For more information on MSMEDA’s initiatives, visit their official website: MSMEDA Official Website

The MSMEDA CEO invited all handicraft and heritage project owners. They should visit the agency’s branches across all governorates. This offers financial and non-financial support. The support aims to develop their projects. It also helps expand their marketing efforts.